Gabby Hoefer

Gabby

I’m a Business Transformation Consultant at IBM.

I lead Client Zero initiatives that build generative AI products for our clients and sellers. I also lead the Explainability team on IBM's Design for AI Guild and sometimes I publish research papers on the side too.

Creating a central hub for IBMers to submit generative AI use cases.

User Research

AI Design

Laptop sitting on a block with chrome opened to CIO Unity homescreen with our team designs

Start to sunset: building a new learning platform to optimize global team performance.

UX Research

Survey Design

Quantitative Analysis

Qualitative Analysis

Screens of Facebook app with my designs

Increasing user exposure of new apps in the Oculus Store.

Product Design

UX Design

Visual Design

Photo by Anh Nhat on Unsplash. Image of Samsung phone and box that it comes in.

Designing the Samsung camera app UI to increase engagement.

User Research

Product Design

UX Design